About Me

Hi, I’m Isaac, and welcome to my tropical fish shop! I've been keeping and caring for freshwater fish since I can remember. What started with a single betta in a tiny tank has grown into a full-blown passion—and now, a business I’m proud to run every day.

I specialize in healthy, high-quality tropical fish that are carefully selected, well-acclimated, and responsibly raised. From colorful nano fish and peaceful community tank favorites to rare species you won’t find at big-box stores, I focus on offering fish I personally love and keep myself. Every fish is quarantined, monitored, and fed a quality diet before it's ever listed for sale.

This isn’t a warehouse operation—it’s a small, hands-on setup where each fish is treated with care. I handle everything myself: the water changes, the packing, the communication with you. My goal is to make sure you not only get great fish, but feel confident and supported every step of the way.

Whether you're just getting started or you're a long-time aquarist, I’m here to help. I love chatting with other fish lovers and helping people build beautiful, thriving aquariums. Thanks for stopping by—and if you ever want to talk fish, feel free to reach out in the contact section on my website.

What We Value

I was a customer of many online aquarium stores and I have been for some time but many of them in my opinion over complicate everything with specific shipping deadlines and only offering 1 type of shipping service or super overpriced fish that really aren’t that much better in quality than something you would find at the big box fish stores. I think that simplicity is better and so I try not to have a bunch of pop ups on my website and try to make the shipping and navigation as simple as possible.